Luca Nappini

The ICT is the sector linked to digital communication technologies and the ICT Manager (or ICT Expert Technician) is the professional that partner companies in their digital development and growth process: with the support of an ICT Expert, companies develop their digital projects to the fullest, making their business more organized, more efficient and more competitive, thanks to the conscious and optimized use of digital technologies.

In particular, the ICT manager is responsible for organizing the IT / Web / Cloud structure of a company, optimizing it in 6 aspects:

1. on Tools and techniques digital used in the company (IT innovation)
2. on digital skills owned by internal staff (IT Training)
3. on web structures who present the company online (Web Design)
4. on communication expressed by the company on digital channels (Digital Communication and Marketing)
5. on expenses and revenues related to the digital sphere (eBusiness)
6. in the aspects legal, tax, logistic and management related to ICT

The ICT manager is also involved in developing the digital innovation projects, like:

• create a new corporate website
• organize a new online business (eCommerce, Booking, Marketplace etc.)
• structuring the digital business of a local, national or international business
• design SEO development
• designing digital marketing
• planning the development of Social channels
• monitor and analyze corporate ICT development

The activities of technical advice to inform all corporate stakeholders about emerging digital technologies, the activities of selection of technologies IT / Web / Cloud most suitable, the activities of digital training staff within the company.

Expertise

L'ICT manager (a volte chiamato anche "Innovation manager" o "CDO") è il responsabile dell'innovazione aziendale, deve possedere conoscenze tecniche relative al settore ICT e conoscenze multidisciplinari che spaziano dagli aspetti tecnologici a quelli gestionali, dagli aspetti legali a quelli fiscali, dagli aspetti grafico creativi a quelli legati al marketing e allo sviluppo dell'e-Business. L'ICT manager is responsible for various activities related to the digital environment and usually holds the role of Project manager in digital development projects.

Thanks to the help of an ICT manager, companies on the one hand have the guarantee of relying on an IT professional who knows how to customize their digital growth path by making it easier and faster, on the other hand they have the certainty of use digital technologies in a conscious and optimized way to become more efficient and competitive in your industry.

Using ICT Technologies

Since the 1990s, the development of digital communication technologies (ICT) has produced a strong change within society, so much so that it is perceived as a real revolution that is still underway (digital revolution).

ICTs are technologies related to digital communication and include all of those hardware technologies, software, web and GIS, which today are widely used in many private and business areas: send emails, whatsapp messages, search for information online, buy products online, publish posts on social media, create and share digital content, watch online videos, connect to a network, use mobile app, read or send newsletters, participate in video conferences, consult digital maps, etc. they are all daily activities by most people and represent a regular use of ICT technologies.

Today the private, public, work / professional or service sectors make a great use of ICT technologies: use of mobile apps, Cloud services, social communication, corporate websites, digital marketing campaigns. , reservations, online purchases or payments, data analysis, etc. these activities are widespread in all sectors of society and are increasingly transforming the socio-economic sectors of society.

ICT professionalism

All those professional areas that concern it are part of ICT the development of digital communication: from programmer to systems engineer, from Project manager to IT manager, from web designer to expert in marketing and data analysis, etc.

The professionalism related to the ICT sector are growing in number and evolving in specificities, to operate in heterogeneous but increasingly interconnected areas, such as online information, cloud computing, social media, web design, e-commerce, digital marketing, GIS, home automation, virtual reality, automated transport etc.

Among designers, technicians, consultants, operators or assistants in the ICT field, in Italy more than 60 professionals related to ICT, divided into 6 macro areas: Business Management, Technical Management, Design, Development, Service Management, Support.

For further information see: The professionals related to ICT